# Studio SB

> Studio SB is a Houston-based luxury branding agency building strategic brand identities for founder-led businesses in hospitality, personal brands, retail & beauty, and B2B.

Studio SB is led by Karee T. Laing, author of "This Is Branding." Every engagement is strategy-first: positioning, competitive analysis, and multi-generational customer journey mapping come before design. We're measured on business outcomes — revenue growth, premium pricing power, market positioning — not just aesthetic deliverables.

## Pages

- [Home](/): Overview of Studio SB, our verticals, and featured case studies.
- [About](/about): Studio philosophy, founder background, and approach to strategic branding.
- [Expertise](/expertise): Services across brand strategy, visual identity, and multi-generational marketing.
- [Our Work](/work): Portfolio of hospitality, personal, retail/beauty, and B2B brand engagements.
- [Insights](/insights): Editorial articles on brand positioning, luxury identity, and founder-led strategy.
- [Inquire](/inquire): Project inquiry form with budget tiers and lead qualification.
- [FAQs](/faqs): Answers on working with a branding agency, logo design, industry expertise, and online brand building.
- [Brand Clarity Sprint](/brand-clarity-sprint): Focused engagement to sharpen positioning and messaging.

## Case Studies

- [The Statler](/work/statler): Historic hotel brand repositioning.
- [Omni](/work/omni): Hospitality brand identity work.
- [Bronze Door](/work/bronze-door): Private club brand development.
- [Genesis](/work/genesis): B2B brand strategy.
- [Rangehouse](/work/rangehouse): Restaurant branding.
- [Joe Muer](/work/joe-muer): Legacy restaurant brand evolution.
- [Bill Stubbs](/work/bill-stubbs): Founder-led brand identity.
- [PTG](/work/ptg): B2B professional services brand.
- [Maya Patel](/work/maya-patel): Personal brand for a founder.
- [Sharita](/work/sharita): Personal brand identity.
- [That's Wat Sub](/work/thats-wat-sub): Restaurant concept branding.
- [Sunrise Social](/work/sunrise-social): Hospitality brand build.
- [Rookery](/work/rookery): Hospitality brand identity.
- [Newberry](/work/newberry): Featured case study.

## Featured Insights

- [Hospitality Brand Positioning: The Complete Guide](/insights/hospitality-brand-positioning-guide): Framework a hospitality branding agency uses to differentiate restaurants, hotels, and venues.